Ora Elharar Soffer has been serving as our Chair of the Board and Chief Executive Officer brings with her over 35 years of rich experience in business & high technology fields. She is the entrepreneur behind the company and the head of strategic business development. Additionally, Ms. Elharar Soffer is the Founder, CEO and Chairperson of Cannovation Center Israel Ltd.
Ms. Elharar Soffer serves as a director or advisory board member at various companies. She is the Co-Founder and CEO of Citrine SAL Investment & Holdings, an Israeli company that invests in various fields of companies and technologies and includes Citrine SAL Biotech Funds, which specializes in healthcare, wellness solutions, digital health, medical devices, food tech, botanical nutraceuticals, and more, and Citrine SAL High-Tech Funds, which specializes in high-tech, cyber, IoT, technologies and public companies. Citrine SAL has invested in companies including Nicast Ltd., Nanomedic Ltd., WellBe Digital Ltd., Biocep Ltd., Improdia Ltd., Intelicanna Ltd., iBOT Israel Botanicals Ltd., Cannbit Pharmaceuticals Ltd., Novomic Ltd., Dario Health, BSP Medical, ICB – Israel China Biotechnology, and more.
Ms. Elharar Soffer serves as a Director on the management boards of Nicast Ltd., Nanomedic Ltd., Biocep Ltd., iBOT Israel Botanicals Ltd., Beezhome Technologies Ltd, Beyond Blade Ltd, Citrine SAL Investment & Holdings Ltd, Citrine SAL High Tech Ltd and Citrine S A L Biotech Ltd.
Ms. Elharar Soffer is a member of the Peres Center for Peace and Innovation and of Springboard Enterprises, a global organization accelerating women’s leadership in technology and biotech companies. Previously, she was Co-Founder and CEO of Chip PC Technologies, managing and leading the company from startup stage to going public and becoming an international technology company. Ms. Elharar Soffer was also Co-Founder of Xseed Ltd. which was sold to Elbit Systems and OR1 Investment Ltd. She is also an investor, shareholder, and Founder in Beezhome Technologies Ltd., Beyond Blade Ltd, Citrine SAL Group, and more. Ms. Elharar Soffer is based in Israel.